NationBuilder gives users the tools they need to establish a nation based on a specific purpose. The idea behind the application is to connect leaders to those who follow them and share a common purpose. The application gives the user a number of ways to organize and monitor the growth of their “nation.” Supporter created content, such as Tweets or Facebook fans, are recorded and stored in the user’s NationBuilder database. Public data is saved so the user can obtain more details about the people following them. Embedded Google Maps allow the user to see the geographic location of followers as well. Lists, filters and tags can be applied to make the data more manageable. A financial dashboard helps the user monitor donations. The dashboard shows the user the daily, monthly and quarterly donations as well as average donation per person.
NationBuilder is the product of a team of well-known individuals including Jim Gilliam and Jesse Haff (the minds behind the online operations for the documentary Wal-mart: The High Cost of Low Prices). The application is still growing but has already received recognition as an effective tool for anyone pushing for change or a cause. The user can monitor all aspects of their efforts, from monetary donations to social networking and campaigns.
NationBuilder is a unique tool that offers a diverse combination of features that are hard to find packaged together anywhere else. The user can establish and manage their “nation” to begin bringing people together based on their belief or commitment to a common purpose. Users can crowdsource feedback to improve their approach to campaigns and fundraising and track donations. The application also includes mobile features, supporter leaderboards and organizational tools for volunteers.
NationBuilder uses an upbeat blue and yellow color scheme that gives it an air of hope. The clean design features plenty of artistic elements without going over board and bombarding the user. Each tool is well organized so the user doesn’t have to spend a great deal of time learning how to get the most out of the application. Anyone can dive right into establishing and monitoring their nation of followers or donators while pushing for a change or improvement they believe in.
A new user can establish their nation by clicking the green “See Plans and Pricing” button on the NationBuilder homepage. After clicking a similar button on the following page, the user is presented with the registration form. The form asks for the user’s desired NationBuilder URL, a first and last name, email address and password. The user must also select their preferred membership plan from the drop box provided as well as text and email features. The bottom of the form asks for the user’s credit card information. This is required to sign up for the 14 day free trial.
NationBuilder plans are based on the number of supporters the user has. Independent individuals and non-profit organizations with 10,000 supporters and 500,000 total people are charged $19 per month. Non profits and individuals with up to 100,000 supporters and one million people total pay $79 per month. Those with up to one million supporters and two million total people pay $249 per month and those with more than one million supporters must contact NationBuilder for a quote. For profit corporations can use NationBuilder for $499 per month regardless of total people quantities. Users can also add fees for email blasting and text messages. This also varies based on the number of texts or email opt-ins the user needs.
NationBuilder is ideal for anyone who is a leader in a cause or with a purpose. Both profit and non profit groups can utilize NationBuilder. The application includes a variety of tools that allow the user to monitor and manage just about every aspect of their reputation, donations and campaigns. Individuals and non profit organizations are charged based on the number of followers they have, which makes the service more accessible to smaller groups.